Anthropologie unveiled a new Adorned microsite which is a surreal garden of visual delight. If you can imagine what an Anthropologie themed video game would look like, this is it. The design, the planning, the production that went into this microsite must have been pretty colossal. Anthropologie took internet shopping to a whole new - very surreal, quite fantastic, totally innovative, a tad creepy, quite engaging and completely mesmerizing - new level. The whole thing feels like retail science fiction. Is this is the future of Internet shopping ?Being that Anthropologie is known for their original display design and props, it's only logical that some of this "display design" has made it into their website.
The mini site consists of five themes;
WONDERLAND
This one's my favorite. Gorgeous accessories combined with gorgeous graphics. The song "Puff the magic dragon" comes to mind.



MASTERPIECE
Uses streaming video as a way to display artsy accessories on live (very spaced out, staring into nowhere, occasionally blinking) models. The silence of the video, the solid background and the blank expressions on the faces of the models has a a bit of a 'solitary confinement in the insane asylum' feel to it. Yes, I get it, she's a work of art. Creepy.

This Tooled Leather Clutch is what I imagine carrying if a fairy godmother was sending me to a ball.


PAS de DEUX
LOOK CLOSER
Has the feel of peering through a telescope into the Milky Way. At first scattered Anthropologie bric-a-brac appears dispersed on the white background, and 'click', you can zoom in closer, much much closer. Whoah I want that clutch closer! Look closely please, can you see my name on it?
This Tooled Leather Clutch is what I imagine carrying if a fairy godmother was sending me to a ball.
SPECTRA
Catch those flying shoes!
When they put it this way, I don't nearly have enough shoes or bags. Darn it I'm jealous of Anthropologie's employee discount.
Catch those flying shoes!
When they put it this way, I don't nearly have enough shoes or bags. Darn it I'm jealous of Anthropologie's employee discount.


































